Press and blogs review
Visionary Marketing is often mentioned in the press and in blogs. The following list is restricted to our international presence. For more mentions of Visionary Marketing in French, please refer to our French press review page. This page was created in August 2018 we are missing many mentions here and our whole history (going way back 1996) has been discarded.
Last update date December 12, 2020
Thinkers 360 searched its content library to find 50 B2B podcasts dealing with technology authored by its Thinkers360 member opinion leaders. Here are their choices (listed in alphabetical order). And of course, Visionary Marketing is among the nominees. Thank you Thinkers 360!
> October 2020
In October, the Canadian Website dedicated to B2B, EXOB2B has distinguished Visionary Marketing among its selection of 20 global B2B marketing experts. The selector is Claude Malaison, himself a world-renowned expert in the field, hence the significance of this ranking. The B2B marketing top 20 list also includes global experts such as Mark Schaefer, Michelle Blanc, Tara Hunt and Minter Dial. Here is the complete ranking.
On 14 October, our Australian friends and colleagues from Disruptorsco.com organised a webinar on "the New Ways of Building Teams" with a focus on intercultural management. The founder of Visionary Marketing participated alongside an Australian entrepreneur and the American manager of the incubator of the Australian operator Telstra.
Gavin Heaton: "In this session, we are discussing the challenges and opportunities that new ways of working present for building teams and collaborating. Joining me tonight, Murray Hopes director of entrepreneurship at the University of Technology, Sydney Yann Gourvennec, CEO and founder of the European Visionary Marketing Digital Marketing Agency. And Julie Trell, head of Muru-D at Telstra."
> August 2020
At the end of August 2020, the Indian company PushEngage organised a webinar on the future of content marketing with the founder of Visionary Marketing.
During our latest webinar, Yann Gourvennec, a content marketing veteran and creator of Visionarymarketing.com talked about what the Web was and what it has become, asked the listeners to take a bit of hindsight, and looked at the various areas of content marketing to propose a path for the future of content.
> June 2020
Hootsuite's CEO Ryan Holmes probed his 2-million professional network to find out how to make virtual conferences better. "Let’s be honest. At the best of times, business conferences can be a little ... dull. But now that conferences have gone virtual, the risk of boring people to tears is very real." Ryan quoted Yann Gourvennec's quote in his Forbes article dated June 11, 2020.
Content is (still) king: “Is it events that are boring or those who facilitate them? I've seen people captivate audiences with a piece of written text … I've also seen a lot of technological gizmos that are utterly tedious. Most conferences fail because the gist of the content that underpins them is weak, uninteresting and uninspiring.” — Yann Gourvennec, CEO at Visionary Marketing
Preach, Yann! Super obvious, but this idea was the single most-mentioned tip and worth emphasizing. Don’t rely on whiz-bang tech to cover up for boring speakers, presentations, etc. Make sure you know your audience and what they’re expecting to learn. Then give them what they came for … and more.
> December 2019
Visionary Marketing's English-language news site is ranked 25th in Feedspot.com's list of 75 sites and blogs dedicated to innovation.
> Juin 2019 : Thinkers 360 ranks Visionary Marketing founder as no.10 in its list of Worldwide marketing influencers with its hybrid ranking method, which encompasses both offline and online and academic sources.
> Mai 2019 : Ludo
> March 2019 : Yann Gourvennec, founder of Visionary Marketing joins other influencers on Fitsmallbusiness.com' list with well-known influencers such as Minter Dial and Tara Hunt, Aaron Lee and a few others.
Press REVIEW 2018
> August 2018: Visionary Marketing was listed by SEMrush as part of the TOP 100 of Marketing resources in France (inlcudes blogs, media and websites)
> July 2018: Visionary Marketing is quoted by Shane Barker in his post entitled 56 Influencers Share Their Biggest Mistakes and How to Avoid Them [Expert Roundup] in which Yann Gourvennec shares his worst experience as an influencer and describes the lessons he learnt from it.
> June 2018: Digital Transformation and Influencer Marketing with Yann Gourvennec, a piece by Morgane Néret on Traackr's blog.
> June 2018: Yann Gourvennec was listed as number 12 ouf of 20 worldwide thought leaders in digital transformation by Professor Nicholas D Evans's Thinkers 360 algorithms. This ranking is particularly interesting because it is not just based on the number of followers on social media. It is also based on these leaders' online and offline publications as well as their academic work.
> April 2018: Yann Gourvennec was mentioned by Shane Baker as being one of 82 experts in influencer marketing. In this piece, these 82 experts deliver their tips and tricks in order to increase one's visibiility.
> April 2018: Yann Gourvennec was included in the The Busy Lifestyle's list of 15 digital marketing experts who share their tips for the 2018 digital strategy
> March 2018: Yann Gourvennec, CEO and founder of Visionary Marketing is listed by Claude Malaison and the exoB2B Canadian agency amongst the top 30 worldwide marketing influencers worth following next to Tara Hunt, Seth Godin, Minter Dial, Joe Pulizzi and Neil Patel.
> February 2018: Worldwide launch of our international Sherlock Holmes Martech White Paper with our client Mapp Digital
> September 2016: Interview of Digital Marketing Expert, Yann Gourvennec: “Digital Marketing ROI: A Necessary Evil To Be Measured As Best You Can” on the Dexem blog