Digitise your enterprise with Visionary Marketing

Have you ever read "Futurize Your Enterprise" by David Siegel? Probably not; not many did. Siegel - a leading Web designer of the early 1990s - realised, after he had written his best selling Web design book, that the Web wasn't (just) about nice graphics and typography. His book made perfect sense to us and to be honest, what we read in that essay didn't even surprise us. Yet, Siegel's career ground to a halt when this piece of literature failed to score high on Amazon. And it's no wonder it didn't sell: Siegel was advocating digital transformation 15 years ahead of time.

There was no issue at all with what Siegel described in his book. For those who were pioneering Web technologies for business as we have done since the mid 1990s, the digitalisation of businesses had already started 5 years before that. Hence; some of Siegel's statements were even old hat to some of us including ourselves.

All Siegel said was therefore perfectly feasible, even at that time. But the problem was seomewhere else. There weren't enough knowledgeable people around to read his book. He was trying to take Web beyond presence at a time when marketers were still struggling with the very notion of Web presence.

At Visionary Marketing, we know what we are after: not online marketing for the sake of marketing, not buying "likes" to pretend that viral marketing is just a matter of size, not a race for bigger budgets without trying to bring added value. This is why we stick to our guns and favour business-related digital transformation.

All of the above is the reason why digitise your enterprise is our motto. Now you understand where we are coming from.

You may contact us via ou online e-mail contact form

A Visionary Marketer

Yann Gourvennec has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013 and he co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker and blogger. He is the author of Mastering Digital Marketing Like A Boss. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.

To forward a request for a keynote in a public or private meeting in English (or French) on the digital marketing subject of your choice (see keynotes databank here) with Yann, or in order to contact him, click here

How to find Visionary Marketing on Google Maps